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Amazon Prime's Latest Ad Campaign Features a Unique Storyline

A Compelling Tale of Self-Acceptance and Beauty Standards

Olivia Wilde, an accomplished actor turned filmmaker, has directed Amazon Prime's newest ad campaign, which is set to debut during tonight's Academy Awards ceremony. The campaign, titled “It's On Prime,” aims to showcase the diverse content available on the streaming platform.

A Focus on Inclusivity and Empowerment

The first commercial in the campaign follows a young woman who is grappling with an unwanted mustache. Initially, she contemplates removing it, as societal beauty standards dictate. However, she ultimately decides to embrace her natural features, choosing self-acceptance over conformity.

This powerful message aligns with Amazon Prime's commitment to diversity and inclusion. The campaign celebrates individuality and encourages viewers to challenge traditional beauty ideals.