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Philippine Beauty Standards: Embracing Diversity and K-Pop's Influence

A Revolution in Beauty

In the modern Philippines, beauty standards are undergoing a transformation, with a growing emphasis on celebrating diversity and embracing the influence of Korean pop culture (K-pop).

Traditional Roots and Global Influences

Historically, Filipino beauty ideals have drawn from both indigenous traditions and colonial and global influences. Pre-colonial practices, such as tattooing, once played a significant role in defining beauty. However, the arrival of European colonists and the subsequent American occupation introduced new standards and preferences.

The Rise of Morena and K-pop

Today, the beauty landscape in the Philippines is characterized by a preference for the “morena” complexion, a medium to deep skin tone. This reflects a shift away from Eurocentric ideals and an appreciation of the country's rich cultural heritage.

Furthermore, K-pop's global popularity has influenced Filipino beauty standards, with Korean makeup trends and skincare products gaining widespread adoption. This has fostered an emphasis on youthful, radiant skin and delicate features.

Embracing Inclusivity

Amidst these evolving standards, there is a growing recognition of the importance of inclusivity and diversity. Filipino media and entertainment are increasingly showcasing a wider range of beauty types, challenging traditional stereotypes.

This shift reflects a broader societal trend towards embracing individuality and celebrating the unique qualities of each individual, regardless of their physical appearance.