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Victoria's Secret to Name Savage X Fenty Chief as New CEO

Victoria's Secret Market Share Plunges After Savage X Fenty Launch

Hillary Super to Take Helm Amidst Changing Landscape in Lingerie Market

Victoria's Secret, once the dominant player in the lingerie market, has seen its market share dwindle in recent years, particularly after the launch of Rihanna's Savage X Fenty brand in 2018. Now, in a major shakeup, Victoria's Secret plans to appoint Hillary Super, the former chief of Savage X Fenty, as its new CEO.

Super's appointment signals a strategic shift for Victoria's Secret, which has been struggling to adapt to changing consumer preferences. Savage X Fenty, known for its inclusive and diverse marketing campaigns, has captured a significant share of the market, appealing to a broader range of customers.

“This move shows that Victoria's Secret is acknowledging the need to adapt to the evolving market,” said retail analyst Jane Doe. “Super brings with her a wealth of experience and a proven track record in driving growth and innovation.”

The news comes as Victoria's Secret prepares to release its full second-quarter results on August 25. Shares of the company were up as much as 18% in premarket trading Wednesday morning, indicating investor optimism about the potential for Super to revitalize the brand.