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Lolë Brands Acquires Sanuk Footwear, Expanding into the Outdoor Lifestyle Market
A Strategic Partnership for Growth
Lolë Brands, a leading global apparel company specializing in elevated athleisure, activewear, and outerwear, has announced the acquisition of Sanuk Footwear. This partnership marks a significant milestone for both companies, bringing together their shared values of sustainability and innovation.
Shared Commitment to Sustainability
Lolë and Sanuk are united by their unwavering commitment to environmental responsibility. Lolë has long been a champion of eco-friendly practices, using sustainable materials and implementing ethical manufacturing processes. Sanuk, known for its laid-back California lifestyle, shares this dedication to protecting the planet.
Expansion into the Outdoor Lifestyle Market
With the acquisition of Sanuk, Lolë strategically expands its portfolio into the growing outdoor lifestyle market. Sanuk's diverse range of footwear, from sandals to sneakers, complements Lolë's existing offerings, enabling them to cater to a broader customer base.
Enhanced Leadership and Investment
Lolë's acquisition of Sanuk will bring renewed leadership and investment to the iconic footwear brand. Sanuk will relocate its operations to Los Angeles, California, where it will benefit from Lolë's expertise and resources.
This acquisition marks the second for Lolë, following its successful acquisition of Beyond Yoga in 2021. Together, Lolë, Sanuk, and Beyond Yoga form a formidable force in the active lifestyle market.
Statement from Lolë Brands
“We are thrilled to welcome Sanuk to the Lolë family,” said Bernard Mariette, CEO of Lolë Brands. “This partnership aligns perfectly with our strategic vision of becoming the leading global brand in the active lifestyle market. Sanuk's strong brand heritage, commitment to sustainability, and passionate customer base make them an ideal fit.”
Statement from Sanuk Footwear
“We are excited to embark on this new chapter with Lolë Brands,” said Andrew Burns, President of Sanuk Footwear. “Lolë's global reach, sustainability initiatives, and innovative spirit will help us accelerate our growth and reach new heights.”
About Lolë Brands
Lolë Brands is a global apparel company that designs, develops, and markets elevated athleisure, activewear, and outerwear for women. With a focus on sustainability and ethical practices, Lolë empowers women to live active, balanced, and fulfilling lives.
About Sanuk Footwear
Sanuk Footwear is a Southern California-based brand that designs, develops, and markets comfortable and stylish footwear for men, women, and children. Known for its laid-back California lifestyle, Sanuk is committed to sustainability and ethical manufacturing.