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Founders Brewing Scores Major Deal to Quench Thirst of Michigan Stadium Patrons

Brewmaster's Beers to Flow Freely at Iconic Football Venue

Beer lovers and football fans alike have reason to rejoice as Founders Brewing Company has inked a landmark deal with the University of Michigan to serve its celebrated craft brews at the legendary Michigan Stadium. From this fall, thirsty patrons can sip on Founders' finest while cheering on the Wolverines.

Highlights:

• Founders Brewing's beers will be available at all concession stands and premium seating areas at Michigan Stadium.
• The partnership marks a significant expansion for Founders, which is based in Grand Rapids, Michigan.
• Fans will have access to a wide selection of Founders' beers, including its flagship All Day IPA and the fan-favorite KBS.

The deal is a major coup for Founders, which has long been recognized as one of Michigan's premier craft breweries. Founded in 1997, Founders has gained a loyal following for its innovative and award-winning beers.

The partnership with the University of Michigan is a testament to the growing popularity of craft beer in Michigan and beyond. Michigan Stadium, with a capacity of over 100,000, is the largest football stadium in the United States. The deal will give Founders access to a vast new audience of potential customers.

For fans attending games at Michigan Stadium, the addition of Founders' beers to the concession lineup is sure to enhance the game day experience. With a wide selection of styles to choose from, there's a Founders beer to satisfy every palate.

The deal between Founders Brewing and the University of Michigan is a win-win for both parties. Founders gains access to a massive new market, while the university provides its patrons with a premium beer experience. As the 2023 football season approaches, fans can eagerly anticipate enjoying a cold Founders brew while cheering on their beloved Wolverines.