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Knut Storberget Kone

Search Engine Optimization (SEO) Trends You Need to Know for 2023

You need to start implementing in your digital marketing strategy

As we enter a new year, it's important to stay up-to-date on the latest search engine optimization (SEO) trends. By doing so, you can ensure that your website remains visible and relevant to potential customers.

1. The importance of voice search

Voice search is becoming increasingly popular, as more and more people use smart speakers and other voice-activated devices. To optimize your website for voice search, you need to make sure that your content is easy to understand and that it answers common questions.

2. The rise of mobile-first indexing

Google is now using mobile-first indexing, which means that it considers the mobile version of your website to be the primary version. This means that you need to make sure that your website is mobile-friendly and that it loads quickly on mobile devices.

3. The importance of structured data

Structured data can help search engines understand the content of your website and make it more likely to appear in search results. There are many different types of structured data, but some of the most common include schema markup and JSON-LD.

4. The use of artificial intelligence (AI) in SEO

AI is being used in a variety of ways to improve SEO, such as by identifying keyword opportunities, generating content, and optimizing website performance. As AI continues to develop, it's likely that we'll see even more innovative uses for it in SEO.

5. The focus on user experience (UX)

Google is increasingly focused on user experience (UX) when ranking websites. This means that you need to make sure that your website is easy to navigate, that it loads quickly, and that it provides a positive overall experience for visitors.

By staying up-to-date on the latest SEO trends, you can ensure that your website remains visible and relevant to potential customers.