Attention all football fanatics! DirecTV is taking its “For the Birds” campaign to new heights with the addition of legendary coach Deion Sanders to the flock.

In this hilarious new installment, Sanders joins Emmy-winning actors Steve Buscemi and Henry Winkler as they reprise their roles as pigeons named Bobby and Frank. Together, this unlikely trio embarks on a journey of football discovery and camaraderie.

The campaign, crafted by the award-winning agency TBWAChiatDay LA, features a 30-second television commercial that will have you squawking with laughter. Watch as Coach Prime Sanders, Bobby, and Frank navigate the wonders of DirecTV, discovering the joy of watching football from the comfort of their feathered abode.

Don't miss out on the latest adventures of Bobby, Frank, and their new feathered friend. Stay tuned for more updates on this must-see campaign that's sure to leave a lasting impression.