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Why aren’t you ranking? 101 SEO basics

Fix your content

A key element to ranking well is to actually review the content on the page that you want to rank. You want to make sure that the content is quality. This means writing content that is informative and interesting. It also includes optimizing your content for search engines.

This means that your content should include the keywords that people are searching for. It also means that you should make sure that your content is easy to read and understand. You should also make sure that your content is fresh and up-to-date, as Google gives preference to frequently updated content.

Before creating new content, take the time to research what content already exists. Doing this ensures you don’t write something that has already been covered extensively. When doing your keyword research, check the search results to see what type of content already exists on that topic.

For example, if you search for the term “how to bake a cake,” you will see that the top results are all recipes. This means that if you want to rank for this term, you will need to create a recipe for a cake.

Fix your website’s technical issues

Beyond the content of your page, there are many technical issues that you should check for. This includes making sure that your website is fast and mobile-friendly. Both of these are ranking factors.

The first step is to check your website's speed. You can do this using Google's PageSpeed Insights tool. This tool will give you a score for your website's speed and provide recommendations on how to improve it.

Once you have checked your website's speed, you need to make sure that it is mobile-friendly. You can do this using Google's Mobile-Friendly Test tool. This tool will tell you if your website is mobile-friendly and provide recommendations on how to improve it.

In addition to speed and mobile-friendliness, there are a number of other technical issues that you should check for. This includes making sure that your website is secure, that it is not blocked by robots.txt, and that it has a valid XML sitemap.

Create better backlinks

One of the most important factors in ranking well is the number and quality of backlinks to your website. Backlinks are links from other websites to your website. They are a sign to Google that your website is authoritative and trustworthy.

There are many ways to get backlinks to your website. One way is to create high-quality content that other websites will want to link to. You can also reach out to other websites and ask them to link to your website.

When you are building backlinks, it is important to focus on quality over quantity. A few high-quality backlinks from authoritative websites are worth more than many low-quality backlinks from spammy websites.

Promote your content

Once you have created high-quality content and built some backlinks, you need to promote your content so that people will find it. There are many ways to promote your content, including social media, email marketing, and paid advertising.

When you are promoting your content, it is important to target your audience. This means that you need to know who your target audience is and where they are likely to be online.

Once you know who your target audience is, you can start to promote your content using the channels that they are most likely to be using.

Be patient

SEO takes time. It can take months or even years to see results from your SEO efforts. However, if you are patient and persistent, you will eventually see results.

The key to success in SEO is to be patient and persistent. Keep creating high-quality content, building backlinks, and promoting your content. Eventually, you will see results.