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В Ереване не хотят называть армянский коньяк коньяком

Why Yerevan Refuses to Label Armenian Brandy as Cognac

Historical Roots of the Dispute

The conflict over the name “cognac” stems from the Cognac region of France, where brandy production has a centuries-old tradition. In 1909, the French government established strict regulations defining “cognac” as a brandy produced within the Cognac region using specific grapes and distillation methods.

Armenia has a long history of brandy production, with the first distilleries established in the 19th century. However, as Armenian brandy gained international recognition, French producers grew concerned about the potential damage to their exclusive use of the “cognac” designation.

International Recognition and Legal Battles

In 1936, the Soviet Union and France reached an agreement that allowed Armenia to use the term “cognac” for its brandy. However, after the dissolution of the Soviet Union in 1991, France renewed its efforts to protect the Cognac appellation.

In 2005, the World Trade Organization (WTO) ruled in favor of France, prohibiting Armenia from labeling its brandy as “cognac” for export to the EU. The WTO ruling recognized the geographical exclusivity of the “cognac” designation within the Cognac region.

Armenian Resistance

Despite the WTO ruling, Armenia has continued to produce and sell brandy under the “cognac” label within its own borders and in some other countries. The Armenian government argues that the term “cognac” has become a generic term in Armenia and that consumers recognize Armenian brandy as a distinct product.

Armenian brandy producers have also emphasized the unique characteristics of their product, which uses indigenous grape varieties and traditional distillation techniques. They argue that Armenian brandy should be recognized as a distinct and equally valuable spirit.

International Trade Implications

The dispute over the “cognac” designation has significant implications for the international trade of Armenian brandy. The WTO ruling has made it difficult for Armenia to export its brandy to the EU under the “cognac” label.

As a result, Armenian brandy producers have sought alternative markets for their products. They have successfully exported their brandy to Russia, Ukraine, and other former Soviet republics, as well as to China and the United States.

Cultural and National Identity

Beyond the economic implications, the dispute over the “cognac” designation has also become a matter of cultural and national pride for Armenia. Many Armenians view the use of the term “cognac” as a recognition of their country's unique heritage and tradition.

The Armenian government has continued to defend the use of the “cognac” label, arguing that it is an important part of Armenian culture and economy. The dispute is likely to continue in the years to come, with both sides seeking to protect their respective interests.

Conclusion

The dispute over the “cognac” designation between Armenia and France is a complex issue with historical, legal, economic, and cultural dimensions. While the WTO ruling has prohibited Armenia from using the “cognac” label in certain markets, Armenian brandy producers continue to produce and sell their products under this name within Armenia and elsewhere.

The dispute highlights the challenges faced by countries seeking to protect their traditional products while navigating the complexities of international trade. It also sheds light on the cultural significance of food and beverages as symbols of national identity.