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LoveFilm's new login requirement

You will soon need an Amazon account to access LoveFilm

LoveFilm has announced that it will soon require users to log in with their Amazon account credentials.

The move comes nearly two years after Amazon purchased the UK movie streaming site, and is the first sign of integration between the two companies. LoveFilm's current users will be able to link their accounts to their Amazon accounts starting on June 26th. After that date, they will need to use their Amazon credentials to log in to LoveFilm.

LoveFilm's decision to require Amazon account credentials is likely due to the fact that Amazon has a much larger customer base than LoveFilm. By requiring users to log in with their Amazon accounts, LoveFilm will be able to tap into Amazon's user base and grow its own business.

The move may also be seen as a way for Amazon to further integrate its various services. Amazon already offers a number of services, including streaming video, music, and e-commerce. By requiring LoveFilm users to log in with their Amazon accounts, Amazon can make it easier for users to access all of its services from one place.

LoveFilm's decision to require Amazon account credentials is not without its drawbacks. Some users may be reluctant to link their LoveFilm accounts to their Amazon accounts. They may be concerned about privacy issues, or they may simply not want to have to manage multiple accounts. However, the benefits of linking the two accounts are likely to outweigh the drawbacks for most users.

By requiring users to log in with their Amazon account credentials, LoveFilm is taking a step towards becoming a more integrated part of Amazon's ecosystem. This move will likely benefit both LoveFilm and Amazon in the long run.