Amazon Fire TV Now Supports Single Sign-on for TV Everywhere Apps

Enhanced Convenience and Security for Streaming Entertainment

Amazon Fire TV users can now enjoy the added convenience and security of single sign-on (SSO) for a wide range of TV Everywhere apps. This feature allows users to access their favorite streaming content without repeatedly entering their login credentials for each individual app.

Simplified User Experience

With SSO enabled, Fire TV users can seamlessly switch between different apps without the hassle of entering their passwords multiple times. This streamlines the viewing experience, making it easier to access desired content quickly and efficiently.

Enhanced Security

SSO also strengthens the security of user accounts. By eliminating the need to store multiple passwords on the device, it reduces the risk of unauthorized access and data breaches. Additionally, SSO simplifies password management, as users only need to remember a single login for all supported apps.

Improved Business Operations

Amazon Business customers can leverage SSO to reduce operational overhead. By integrating SSO with their business systems, they can automatically provision user accounts and manage access to TV Everywhere apps, saving time and resources.

Steps to Enable SSO on Fire TV

To enable SSO on Amazon Fire TV:

  1. Go to “Settings” on your Fire TV device.
  2. Select “System Integrations.”
  3. Choose “Single Sign-On (SSO).”
  4. Log in to your SSO provider.

Once SSO is enabled, you can access supported TV Everywhere apps without entering your login credentials again.


The introduction of SSO support on Amazon Fire TV is a welcome upgrade that enhances the user experience, strengthens security, and streamlines business operations. By simplifying the login process and reducing password management overhead, SSO makes it easier for users to enjoy their favorite streaming content and for businesses to manage user access efficiently.

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